How much does the WhatsApp API cost for sending mass messages?
How much does the WhatsApp API cost for sending mass messages?
Blog Article
Is your business growing? Does your customer service team need to improve its processes? Chances are the solution for you is the WhatsApp API. A tool that allows you to send mass messages , use multi-agent chat, and other features. These aren't integrated into the standard version of the messaging app, but can be purchased for a monthly fee.
It's quite common for users to feel nervous or repulsed by the words "cost" or "payment" for a service they previously considered free. But in Honduras WhatsApp Number Database any case, it's something your business needs, otherwise you could be blocked by the app when trying to use WhatsApp bulk messages , or simply be limited in its response capacity. That's why we'll explain how much the WhatsApp API costs .
What is the fee for the WhatsApp API?
It's important to note that the cost of this service through the messaging app will depend primarily on the country where it's being used. Additionally, WhatsApp maintains two pricing standards that depend on who initiated the conversation:
Conversations initiated by companies
The BIC pricing standard, or business-initiated conversations, are messages initiated by the service provider. An example of this is WhatsApp bulk messages, which are conversations initiated by your business.
In this sense, the cost of conversations initiated by the company in Latin America can range from countries like Colombia, in other territories like Peru, or even in Chile.
User-initiated conversations
On the other hand, there are UICs, which are conversations initiated by the user or potential consumer. This rate is designed for customer service, as well as inquiries regarding the business's services and products. Therefore, the WhatsApp API generates a charge for each contact initiated by the public.
In this regard, taking the aforementioned territories as a reference, it can be determined that in Colombia each UIC is valued at US$0.011, while in Peru it would be US$0.032, and in Chile US$0.081. Of course, to have an up-to-date figure or one tailored to your business needs, you'll always need to consult the rates of multi-agent and multi-channel services like Whatzper.
Benefits of the WhatsApp Business API
Using the WhatsApp Business API offers several key benefits for businesses looking to improve their communications and automate processes:
Security and reliability : Uses end-to-end encryption and identity verification to ensure data protection.
Response Automation and Customer Service: Enables integration with chatbots for fast and efficient responses.
Greater reach and personalization : Facilitates the sending of segmented messages according to the needs of each client.
Conversion Rate Improvement : WhatsApp is a highly effective channel for increasing sales and customer retention.
Integration with CRM and other platforms : Facilitates customer management and workflow automation. Report this page